Email marketing merupakan salah satu strategi untuk kesuksesan bisnis online anda. Tujuannya adalah untuk mendapatkan pelanggan sebanyak-banyaknya terhadap bisnis yang anda jalankan. Perlu diingat bahwa email marketing tidak harus menjadi sebuah spam. Ada aturan untuk menghindarinya sehingga tidak dianggap sebagai spam.
Email marketing campaign anda tidaklah dianggap spam jika; penerima adalah orang yang betul-betul memerlukan informasi dari email marketing anda, Selalu ada link konfirmasi untuk membuat yakin bahwa penerima adalah orang yang betul betul menginginkannya segera setelah ia mengkonfirmasi itu bisa dianggap dia sudah menjadi pelanggan/subscriber email marketing anda, Selalu sediakan link untuk menghentikan berlangganan email marketing anda (unsubscribe/removal links).
leads adalah calon prospek, prospek adalah orang yang tertarik dan sudah mengkonfirmasi email kita, client adalah orang yang telah membeli atau memakai jasa dari program yang ditawarkan dalam email marketing anda.
Cara mendapatkan leads adalah tetap anda memerlukan traffic yang sebanyak banyaknya kepada lead capture pages anda. Bisa menggunakan cara pemasaran berbayar yaitu paid advertising ataupun PPC marketing. Bisa juga menggunakan metoda SEO.
Saya rekomendasikan anda untuk menggunakan layanan autoresponder yang telah terpercaya yaitu getresponse atau aweber.
::Berita Email Marketing::
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