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Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users.

Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.

Impact of sitemap taxonomy to Internet marketing

Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.

Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.

Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn’t have a sitemap taxonomy.

Building a sitemap taxonomy

Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a website is more likely to get more traffic that would translate into profits.

Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site.

There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need.

Do-it-yourself sitemap taxonomy

The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the website’s content do it. There are a number of important aspects to consider before doing the sitemap taxonomy.

Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.

When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy.

Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.

RSS or Really Simple Syndication or Rich Site Summary is the latest information management tool that is gradually earning popularity among web users and website owners. With RSS technology, it is possible to get the latest postings from your favorite websites. But clicking on the RSS or XML button in a homepage is not enough to give you the service you need. An RSS feed or code displayed in the pop-up screen if not on the main page is composed of symbols and words that would only make sense to advanced RSS users and computer programmers and software enthusiasts. Another software tool called an RSS aggregator or reader is needed.

An aggregator works by scanning the worldwide web with latest postings based on the RSS code (containing the website’s URL) provided or added by the user. When it finds a new posting, news, or update, it will publish the RSS feed on your home page containing the title of the posting, which also serves as a clickable link to the website source. This RSS feed may or may not contain the whole article, a summary, and photos, depending on what RSS aggregator you are using.

Aggregators come in two types: the downloadable program or desktop-type and the online or web-based type. The desktop aggregator usually charges a certain amount for its services; this would include regular updating in the form of upgrades or patches to the original version. This type of RSS reader allows more customization of RSS feeds as well as page format or design over its on-line counterparts. But of course, price can be a drawback.

On-line or web-based aggregators are free of charge. All you need to do is register an account with them then you can start enjoying their services. Depending on the “brand” of the aggregator, customization is more limited. Some even do not allow you to customize at all.

Product and service advertisers are realizing the potential of RSS aggregators in internet marketing. In fact, several submit RSS codes to several popular web-based aggregators to reach the growing technophile and internet-based market. My Yahoo has been instrumental in popularizing RSS technology to both users and website owners and advertisers.

At present, there are many aggregators to choose from and newer versions of the same aggregator are constantly developed by its programmers.

Below are some of these desktop and online aggregators:
Desktop Aggregators
1. AmphetaDesk

Advantages:

• free
• supports Linux, Mac, and Windows
• easy addition of RSS feeds

Disadvantages:

• not maximized use of screen display
• few options for customizing

2. FeedDemon

Advantages:

• user friendly
• free trial version
• contains prepared popular feeds
• allows filtering of RSS feeds
• configurable “watch list” to manage junk RSS feeds
• search channel feature that incorporates other RSS services e.g. Feedster
• allows feed storage for future use
• tabbed browsers for channel navigation
• built-in podcast receiver

Disadvantages:

• supports only Internet Explorer (embedded)
• paid software (`$29.95)

Online Aggregators
1. Bloglines

Advantages:

• all major browsers supported (e.g. Netscape Navigator, Internet Explorer, Firefox)
• user-friendly especially for beginners
• free, web-based aggregator
• easy registration
• no advertisements
• contains its own directory of RSS feeds of thousands of websites
• personal email account for subscribing to newsletter emails (optional)
• allows privacy adjustments for personal blogs
• allows saved searches
• mobile version available
• 10 languages supported
• Additional add-on tools for automated blogrolls and subscription buttons

2. NewsGator

Advantages:

• free (consumer-standard version)
• provides personalized news channel
• allows translation of RSS articles into email format
• synchronization of feeds in several devices possible
• browse and search feed capabilities save time on surfing
• allows keyword filtering
• blog headlines
• button-click automatic subscription to news feeds

Disadvantage:

• Outlook-based thus limited to Windows

3. My Yahoo

Advantages:

• Free web-based aggregator
• user-friendly
• customizable home page design
• button-click subscription to RSS feeds
• built-in directory and search tool for feeds
• wide variety of feeds e.g. news (science, technology, local), weather
• connects to all Yahoo features and services

Disadvantage

• banner advertisements

There are also lightweight RSS aggregator extensions which are actually plug-ins to existing internet browsers. An example of which is Sage aggregator.

Advantages:

• free of charge
• beginner-friendly
• reads both RSS and Atom feeds
• allows feed discovery
• can be assimilated to Firefox bookmark (storage and live)
• allows OPML feed lists imports and exports
• customizable style sheets
• supports a wide range of locales e.g. Catalan, Italian, Japanese, Spanish, Korean, Polish, Slovenian, etc.
• easy installation

Disadvantages:

• good for about 12 RSS feeds
• limited use to Mozilla-Firefox and Mozilla-Firefox supported browsers

RSS developers promise better features in future versions of their aggregators. Microsoft is planning to include a built-in aggregator in their next Windows version. These developments are definitely something to look forward to by all internet aficionados.

Bagi sebagian orang, mendapatkan approval dari program Google Adsense adalah sesuatu yang sulit.
Namun, tak sedikit juga yang langsung membuahkan hasil. Tiga hal berikut ini
patut menjadi pertimbangan sebelum mendaftarkan situs Anda ke google.

1. Tampilan Situs dan Aksesorinya.
Jangan salah, Google tidak mensyaratkan kita harus memiliki situs yang professionally designed. Namun Google juga tidak suka situs-situs yang dibuat ala kadar nya saja. Bangunlah sebuah situs yang memiliki presentasi yang baik, walau hanya terdiri dari beberapa tabel dan grafik. Hindari menggunakan warna background yang secara umum tidak sedap dipandang.

2. Isi atau Content.
Content adalah hal paling penting yang harus Anda pertimbangkan. Karena content nyaris menjadi penentu utama di-approve atau tidaknya situs Anda. Hanya faktor luck saja, bila situs dengan 4-5 halaman bisa langsung mendapatkan approval dari Google AdSense. Cobalah bangun sebuah situs dengan lebih kurang 15-20 halaman sebelum Anda melamar program Adsense. Usahakan juga, seolah-olah situs itu nantinya akan mengalami penambahan content dan updating yang teratur. Ingat, Google believes in content.

3. Trafik
Banyak “AdSense expert” berpendapat, bahwa Google akan mengecek trafik dari situs yang Anda submit dan Google tidak akan memberi Approval bila situs tersebut belum punya trafik. Meski belum tentu benar, lebih baik Anda mencoba mendatangkan trafik terlebih dahulu ke situs tersebut sebelum disubmisi. Promosikan ke rekan atau sahabat online Anda untuk mengunjungi situs tadi sebelum minta approval.

Berikut ini beberapa tips dan strategi untuk memenuhi ketiga hal tersebut di atas:

Bila kesulitan untuk membuat content sendiri, kunjungi beberapa article directories. Di sana Anda dapat memperoleh content gratis dan pilih yang sesuai dengan tema situs Anda. Dengan begitu, membuat 15-20 halaman situs dapat dilakukan dalam waktu singkat.
Untuk mengundang trafik, cara paling mudah adalah melakukan posting di forum tertentu dengan meletakkan signature di setiap akhir posting. Di signature tersebut, cantumkan link ke situs Anda dengan sedikit dibumbui kalimat promosi yang wajar.
Selain dengan 15-20 halaman content, buat juga halaman-halaman standar lainnya, seperti halaman “contact us”, “disclaimer”, “about us”, dan lain-lain.

Setelah melakukan proses di atas, kini Anda siap mendapatkan approval dari Google. Bila masih belum berhasil, cobalah perbaiki situs Anda dan tambahkan content baru lalu coba apply kembali. Tunggu apalagi, Google AdSense adalah cara paling mudah mendapatkan perolehan income dari Internet.

Saya tahu, anda sudah tidak sabar untuk menguangkan website anda, makanya ikutan saja program Google adsense ini - kalau nanti ada masalah anda bebas untuk bertanya di blog ini.

RSS is an abbreviation that has evolved into the following, depending on their versions:

• RDF Site Summary (also known as RSS 0.9; the first version of RSS)
• Rich Site Summary (also known as RSS 0.91; a prototype)
• Really Simple Syndication (also known as RSS 2.0)

Today, RSS stands for ‘Really Simple Syndication‘, and it has the following 7 existing formats or versions:

• 0.90
• 0.91
• 0.92
• 0.93
• 0.94
• 1.0
• 2.0

RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:

• RSS feed
• Webfeed
• RSS stream
• RSS channel

They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.

RSS feeds can be used to deliver any kind of information. Some of these ‘feeds’ include:

• Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling ‘visitors’ to zoom in on their items of interest.
• Article feed - this alerts readers whenever there are new articles and web contents available.
• Forum feed - this allows users to receive forum posts and latest discussion topics.
• Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.
• Discounts or Special feed - this is used to enable users (such as retail and online stores) to ‘deliver’ latest specials and discounted offers.
• Ego or News Monitoring - this enables users to receive ‘filtered’ headlines or news that are based on a specific phrase or keyword.
• Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.

RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or ‘news readers’), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.

RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for ‘web syndication’ or activities that involve regular updates and/or publications, such as the following:

• News websites - as used by major news organizations such as Reuters, CNN, and the BBC.
• Marketing
• Bug reports
• Personal weblogs

There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.

RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.

1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to ’spread out’ and advertise them.

2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience ‘real time’ updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.

3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).

4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are ‘forced’ to click on a link back to your site.

These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.

RSS which stands for really simple syndication is a format that is associated with the XML family of file formatting. It functions by continuously running through the websites to scan for updates. It then sends these updates to all of the people who are subscribed to these websites using a feed. This is used most often in web syndication.

To be able to use an RSS feed, you need to have an aggregator, also known as a feed reader. These aggregators are available widely online, so it won’t be that hard to scour the net to find the one that you’re looking for. There are a variety of aggregators to choose from. Best of all is that you can download them for free.

RSS feeds are often used in blogs, news, and entertainment websites. Anything that relays information to subscribers, and is often updated. These updates are then sent to all of the subscribers of these sites that carry RRS feeds. The updates are summarized, so you’d have an idea what stories they are referring to. If you are interested in the information it’s relaying, you can then click on the text to get the longer version of the text.

The great thing about RSS feeds, is that you can also read them through your cell phones, and they come in PDAs.

Most entertainment websites carry RSS feeds such as BBC, Reuters, Boston Globe, CNN, etc. Music reviews, game news, interviews, movie stories, are also put into RSS feeds. This makes it a lot easier for fans to follow stories about their favorite movie stars, sports heroes, latest gaming news, etc. It is offered to you unadulterated, and free from annoying spam that clutters your emails.

A lot of businesses also use RSS feeds to reach their customers. This allows them to directly relay information, uncorrupted, and instantaneously. As soon as you download an RSS feed, you receive the information right away.

Entertainment RSS is an all in one stop. You don’t have to click from website to website to get the news that you’re after.  Entertainment websites that carry RSS  offer you the news that you need, automatically as soon as they’re updated. This saves you the time and the trouble of having to scour the net for the information that you’re looking for.

It is easy to subscribe to entertainment RSS feed, just click the button that indicates the RSS feed. You usually have to copy the URL into your aggregator, but some RSS feeds automatically download into your reader. You can unsubscribe to an RSS feed anytime.

There are some search engines that allow you to search information contained through RSS feeds. There are also feed directories that categorize RSS feeds by order of interest. This makes it easier for people to locate all of the information contained in RSS on any available topics online.

Local news can also be found via RSS. So now instead of tuning into your TV sets to get the latest headlines, updates, and sporting news, you can subscribe to an RSS feed. This way, you get all of your news at once. This allows you to control the way you receive information, and enables you to receive news at your own free time.

The great thing about this is that readers can read the headlines and summary, and then can choose which stories they want to follow. This gives the reader control over the content of the information they are receiving. This way, they are not bombarded by numerous advertisements and countless useless information that they don’t have any use for.

Individuals who have blogs with syndicated content can submit the syndicated versions of their blogs to RSS feed directories. This way, blog enthusiasts can have access to their RSS feeds.

Feedster is one of the most popular search engines. You can use this search engine to find numerous entertainment articles, stories, reviews, using an RSS feed. The great thing about RSS feeds, is that you’re always updated with the latest news and happenings.

RSS feeds is revolutionizing the way information consumers get their content. Instead of being bombarded with a plethora of useless information, the consumers now can select & reject the material that goes into their consciousness.

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as  a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a ‘common root URL’ - or the website’s homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

Archive site - maintains and protects electronic contents that are valuable to the point of extinction.

Business site - promotes a business or a service.

Commerce or eCommerce site - offers goods for sale.

Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards).

Database site - searches and displays a particular database’s content.

Development site - provides data and sources that are related to software development and web design, among others.

Directory site - contains wide-ranging contents that are usually divided into categories and subcategories.

Download site - allows users to download electronic contents, such as game demos and software.

Game site - provides a ‘playground’ where people meet and play.

Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

News site - dispenses or distributes news and commentaries (similar to an information site).

Pornography site - shows pornographic videos and images.

Search engine site - provides general information and serves as a ‘gateway’ for other sites and resources (can also be a web portal site).

Shock site - shows images and other materials that aim to offend viewers.

Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

Blog site or blogs - registers online readings and posts online diaries or discussion forums.

Wiki site - allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book’s Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the ‘basics’. Because it is important for web marketers to ‘rank high’ on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids ‘filler’ words like “the” or “and”.

2. Incorporate descriptive keywords on your home page, along with your business name. This is  called “keyword prominence”.

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.

A sitemap of a website is similar to the table of contents of a book.  Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before.  You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.

But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own.  And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.

Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items.  Not only that, they will see some other things up for sale that they might be interested in as well.

Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders.  So with these, make sure your website has a sitemap of its own, lest make one.

RSS - or what is now known as “Really Simple Syndication” - is a file format that is incorporated by Internet users in their websites to allow for ‘web syndication’, making their web content available in a format that can be universally understood by other people.

In essence, RSS is a ‘mini database’ that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.

RSS websites - that is, websites that contain RSS ‘feeds’ (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with ‘RSS’ or ‘XML’.

With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.

Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:

1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and ‘ready-made’ feeds are also available from other sources).

2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).

3. Input the feed URL on your RSS feed creation program.

4. Click on the “Generate Feed” button. This will generate the RSS code for your web content.

5. Enter the RSS code in the appropriate place on your own website.

Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.

RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of ‘feeds’ or RSS files from content providers, and they are generally classified into 3 types:

- Desktop RSS readers - also known as standalone desktop application, they generally ‘run’ in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.

- Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.

- Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.

Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:

- Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is ‘refreshed’.

- Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.

Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:

- E-mail marketing and publishing
- Search engine marketing and optimization
- Business blogging
- Internet advertising
- Digital public relations
- Branding and e-commerce

In addition, RSS can ‘power’ your website, providing you with the following:

-  Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.

-  Search engine optimization for the website.

-  Increased traffic for the website - your website can ‘harvest’ and display information from other sites, driving more traffic to your own website.

-  A wide selection of ‘channels’ for content distribution, such as PDA’s, cellular phones, voice mails, and email ticklers.

-  A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and ‘cleaned’ by ISPs or Spam filters.

These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

So as to accept RSS feeds, a feed reader is needed, called an aggregator.  Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What’s more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.

Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an “RSS” or “XML” button in their homepage and with one click, it promptly add that particular feed to one’s aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.

Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.

Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be  detained through a spam filter.
RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.

Aggregators

Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.

Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.

Why make a feed available?

You will have more viewers, since now, your viewers can conveniently see your site without even going out and looking for that certain site. While at first, it may seem corrupt, it will in fact enhance the visibility of your site; this is so because users can easily keep up or keep tract with your site, to allow them to view in a way that they want to; it’s more probable that guests are aware should something that is in their interest is available or accessible on your site.

For instance, every month your website broadcasts a new feature. Having no feed, your viewers will always have to keep in mind to go to your site in a certain time to see if they discover something new; that is, if they can remember, and if they still have the time. However, if you supply a feed for your viewers, they can just point to their aggregator and it will instantly provide them a link along with a description of happenings or events at your site immediately.

What format to choose?

Syndication is very confusing as it uses a lot of formats that can usually be come across in the web.  However, this can easily be solved as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can utilize a certain syndication feed.

With this, whatever format to pick is just a matter of personal preference. RSS 1.0 is far reaching, and practical should it be integrated into Semantic Web systems. RSS 2.0 is very easy and simple create by hand. And atom is an IETF Standard, does it brings constancy, stability and a natural and accepted community to support its usage.

RSS directories are popular these days. RSS is widely used initially by news sites to allow others to syndicate their news stories. Now, a lot of other websites are using RSS. It is being used in flagging new forum headlines, auction listings, sales listings and others.

The meaning of RSS is actually not clear. RSS may or may not be an acronym, actually. RSS may stand for Really Simple Syndication. But others say its Rich Site Summary and sometimes Rich Syndication Standard. The noted creator of RSS directory would be Netscape. It was released sometime in March 1999. The included a UserLand application which is called scripting news. Netscape stopped developing it, but UserLand continued doing so. Another company, RSS-DEV Working Group also released their own version.

RSS directories are sites that collate all RSS links and place them in different categories for other applications to use. This is similar to web hosting, only instead of web pages, they contain RSS links. These links will pop out on the website and when you click it, you will be directed to the main source of the link.

RSS poses a lot of uses for those who’d like to use the Internet for marketing or commerce. Here are the things you can do with it:

Create links from their website to yours.
If you are selling or promoting something, web traffic is important. The more RSS directory you upload, the more chances you have people seeing those and checking your site out. And if they have customized their sites with your RSS feeds, then they would get updated listings from your site to theirs automatically.

Collating analysis.
If you have a brand and you’d like to know how your competitor is doing, you may use RSS to see what they have so far. Get a directory of their product or service so you’ll know first hand what they have come out with. With the data gathered you now can plan on how you can counter them.